Bold&Zeal launches Father’s Day fundraiser honoring founder’s father

Bold&Zeal founder Erica Bazerkanian is marking 10 years since her father’s paralysis and death with a limited-edition crewneck and doubled donations to the Christopher & Dana Reeve Foundation. The Father's Day campaign runs through June 21 and aims to support families living with paralysis.

Why it matters: - The campaign ties a personal loss to a direct fundraising push for the paralysis community. - Bold&Zeal is sending 20% of proceeds from the Father's Day drop to the Christopher & Dana Reeve Foundation, double the brand's standard contribution. - The limited run and one-time availability create urgency for shoppers while directing money to paralysis research and advocacy.

What happened: - Erica Bazerkanian launched The Stone, a limited-edition crewneck named for her father, Jeff “Papa” Stone. - The Father's Day campaign runs through Sunday, June 21, at boldandzeal.com. - Bold&Zeal is based in Simi Valley, California, and the product is produced in Los Angeles.

The details: - Jeff Stone suffered a spinal cord stroke 10 years ago and was paralyzed from the neck down. - He lived for five months after the stroke and died at 71. - The Stone crewneck uses rescued, upcycled cotton fabric. - The garment comes in black with a cream print. - The crewneck uses a relaxed men's cut, fits true to size on men, and is intentionally oversized on women. - The retail price is $75. - Bold&Zeal will not restock the item. - Bazerkanian has completed eight marathons for the Christopher & Dana Reeve Foundation since her father's death. - Bazerkanian has helped raise more than $215,000 for paralysis research and advocacy. - The community around the effort uses the message #IAMSTONE. - Bold&Zeal directs a portion of every purchase to the Christopher & Dana Reeve Foundation. - The brand says it was built from personal loss and is focused on helping people live boldly and rise through adversity. - Bazerkanian spent 30 years as a senior marketing executive in the biotech industry before founding Bold&Zeal and holds an MBA from the Wharton School. - The brand invites shoppers to learn more at boldandzeal.com and follow @boldandzeal.

Between the lines: - The campaign turns a memorial message into a product drop, which can help convert sentiment into donations. - The upcycled material and limited supply reinforce the brand's sustainability and scarcity angle. - The personal story and the charity tie-in give the launch a built-in emotional hook for Father's Day shoppers.

What's next: - Donations from the campaign will continue through June 21. - Sales of The Stone will determine how much the brand contributes during the campaign window. - Bold&Zeal is likely to keep using its give-back model tied to paralysis support in future purchases.

The bottom line: - Bold&Zeal is using Father's Day to honor a family story, sell a limited product and drive more money to paralysis support.